ET Voyaj
ET Voyaj
A bad itinerary is a spreadsheet, eight cells per day, ranked by price. A good itinerary is a sequence of feelings, a soft arrival, a slow second day, a moment of awe somewhere on day four, a long lunch on day six that the client will still be talking about a year later.
We write itineraries on the assumption that your client will remember three moments, forget eighteen, and tell the story of one. We design those three moments first, then build the rest around them.
Every storyboard we send is built day-by-day, with the photography we are aiming for, the lodging shortlist, the supplier rationale, and an honest costing. Two revisions are included; a third is normal and welcome.
Every itinerary deliverable ET Voyaj produces follows the same documented sequence. What you receive at the end of the process, for FIT, group, or series, looks like this.
An opening note that names the story we're telling, the audience, the rhythm. Two days of fast, then three of slow, or the opposite. Decided once, defended throughout.
Each day written as a half-page: where you wake up, the morning beat, the afternoon, the meal, the night. With photography references for every key moment.
Three options at each stop, ranked. The first is what we would book. The second is the safer choice. The third is the wild card. With a sentence explaining each.
Why this guide, this driver, this restaurant, this experience. We name people, not just types. You see why the booking is not a commodity.
A transparent breakdown, net rates, our fee, the third-party costs, at the level of detail your finance team needs and your salesperson can defend.
A per-itinerary carbon profile and a free-text "what to know" section for the agency salesperson. The questions clients ask, answered before they ask them.
October 2024. The brief: a high-spend FIT for a 50th anniversary. Marrakech, the Atlas, the Sahara. The brand voice: editorial, slow, no clichés. The non-negotiable: a single moment that the couple would describe to friends.
Our storyboard built the route backwards from that moment, a private dinner for two on a dune at Erg Chigaga, set up by our team in advance, no other guests for a kilometre in any direction.
The five days before it were calibrated to make that night land: a deliberate decrescendo from city noise into Atlas quiet into desert silence. The agency sold the trip on the storyboard alone; the client booked three days after reading it.
A deep book of hotels and riads, north to south. Negotiated rates, the right room at every one, including riads only ours.
→Fleet of 84. Multilingual drivers, licensed guides, 4×4s for the dunes, coaches for groups.
→Incentives, galas, retreats. From 20 pax to 1 200. A dedicated producer for every project.
→One named lead, 48-hour turnaround, live duty desk. The thread held from brief to debrief.
→A season, a region, a brand voice. Or all of it at once. We come back inside 48 hours with a first read on the project and an honest answer about whether we're the right ground for the work.