FRAME, SERVICE N° 03 · GROUND TRANSPORT
Home / Services / Ground transport

Ground
transport.

A private fleet and the human network that drives it. A vehicle shaped to every road in Morocco — the gates of the medina, the High Atlas passes, the open Sahara. Driver-guides who speak the right languages and have been with the house for years.

FleetOwned, multi-vehicle
DriversVetted · multilingual
Ch. 01 / The premise
03

A driver is the first six hours of every trip.

Your client lands. Their luggage takes thirty minutes. The transfer is forty more. That is roughly two hours alone with one of our drivers before they meet anyone else from Morocco. By the time they arrive at the riad, the trip has its first opinions.

We treat the driver as the most important supplier in the entire ground operation. Every one of ours is on a long-term retainer, not a per-trip booking. They are named in the storyboard, not pulled off a roster.

The fleet is fully owned, fully insured, fully audited. Whatever the road asks for — a private car through the city, a 4×4 across the dunes, a coach for a full group — there is a vehicle shaped for it, and we know the service history of every one.

Ch. 02 / What's included

What rolls when you book.

From the dunes of the Sahara to the passes of the High Atlas to the gates of the medina, every road in Morocco asks for a different vehicle. The house keeps one shaped for each — owned, maintained, and ready, from a single airport transfer to a full group convoy.

N° 01

Private cars

Air-conditioned cars for couples and small families — the quiet way through the medina gates and out along the open road, with a driver who makes the journey part of the welcome.

N° 02

4×4 fleet

Sure-footed 4×4s for the dunes of the Sahara, the High Atlas passes, and the off-road south, driven by guides who have spent decades reading those tracks.

N° 03

Group coaches

Air-conditioned coaches for groups of every size, built for comfort over the long distances between Morocco's cities.

N° 04

Multilingual drivers

Every driver speaks Arabic plus at least one of English, French, Spanish, Italian or German. We cast for the client, not by the rota, the right voice from the first hour.

N° 05

Licensed guides

Separate from drivers, official licensed guides for each city, with deep specialisations (craft, gastronomy, contemporary art, family-friendly). We brief them on your client.

N° 06

Routing & recovery

Live ops tracking, weather monitoring, route alternatives held in reserve for the Tichka pass and the desert tracks. If the road closes, the rerouting is already drafted.

Ch. 03 / Case study · selected

From the office floor

CASE · 03 → IMAGE, The 4×4 convoy staged at golden hour
Case study · Mobility · Drivers · Guides

A forty-vehicle convoy across the Tichka.

September 2023. A luxury incentive for a French group. Marrakech in the morning, Ouarzazate by lunch, dinner under the stars in the Agafay. The drive across the High Atlas is four hours on a road with switchbacks, photo-stops every kilometre, and one lane each way.

We staged the convoy in waves, with a recce car ahead, a sweeper at the back, and medical-trained drivers spread through the line. Photo stops were pre-blocked, with our team holding the road for short windows at a time.

No vehicle arrived more than a few minutes apart at the lunch stop. No one in the group noticed they had been choreographed.

VehiclesFull 4×4 convoy Distance210 km · Tichka pass Stops7 · photo + lunch SpreadMinutes apart, arrival to arrival
Ch. 04 / The other four

Five crafts, one ground

N° 01

Itinerary Design

Tailor-mades, group routings, fly-and-drives. Day-by-day storyboards built around your brand's voice.

N° 02

Hotels & Riads

A deep book of hotels and riads, north to south. Negotiated rates, the right room at every one, including riads only ours.

N° 04

MICE & Events

Incentives, galas, retreats. From 20 pax to 1 200. A dedicated producer for every project.

N° 05

End-to-End Care

One named lead, 48-hour turnaround, live duty desk. The thread held from brief to debrief.

Send us
the brief.

A season, a region, a brand voice. Or all of it at once. We come back inside 48 hours with a first read on the project and an honest answer about whether we're the right ground for the work.

Contact Us↗︎ All five services