FRAME, SERVICE N° 04 · MICE & EVENTS
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MICE &
events.

Incentives, gala dinners under a thousand lanterns, corporate retreats in the Atlas, conferences in palm groves. From a private board offsite to a full convention. A dedicated MICE producer for every project; nothing borrowed from another desk.

SmallestPrivate board offsite
LargestFull conventions and incentives
Ch. 01 / The premise
04

MICE is a film shoot that the audience pays to attend.

An incentive is a 72-hour film. Every supplier, every transition, every detail is in service of one feeling, the one the client's employer wants its top performers to take home and tell their family about.

ET Voyaj's MICE division is its own room in the house, five producers, dedicated AV partners, a roster of designers and chefs who know what a 600-pax dinner on sand actually means. No project moves through unless a producer owns it end-to-end.

We have produced incentives, conferences, gala dinners, brand activations, partner retreats and private weddings since 2014. The smallest is a 20-pax executive retreat in the Atlas. The largest is a major pharma incentive that filled several hotels at once.

Ch. 02 / What's included

What a production looks like.

Every MICE project at ET Voyaj is run by one named producer with a documented scope. The work below is the full surface, we right-size which of it applies to your brief.

N° 01

Incentives & reward

3 to 5-night programs for sales-incentive winners and top performers. Curated, photographable, hashtag-worthy without trying. From a few dozen guests to a full convention.

N° 02

Gala dinners

In palaces, ruined kasbahs, palm groves, on dunes. Bespoke styling, full F&B production, entertainment. A thousand lanterns is not a metaphor, we keep a thousand lanterns.

N° 03

Corporate retreats

Two-day executive offsites for boards, leadership teams, founders. Private riad takeovers, hand-picked facilitators, no Wi-Fi by request.

N° 04

Conferences & conventions

Plenary venues for large conventions, breakout structures, professional AV, simultaneous translation. We work with the convention bureaux directly.

N° 05

Themed activations

Brand experiences built around a product launch, a film, an opening. Custom builds, souk pop-ups, immersive dinners, hammam openings.

N° 06

Production & staffing

Hostesses, security, medical, AV crews, language support, photographers, videographers. All in-house or held on long-term retainers we trust.

Ch. 03 / Case study · selected

From the office floor

CASE · 04 → IMAGE, The camp lit for an evening event, fire at centre
Case study · Incentive · Gala · Retreat · Conference

A large incentive, fully briefed in twelve weeks.

June 2023. A European insurance group decides, twelve weeks out, to move its annual incentive from Mallorca to Marrakech. The brief lands on a Friday evening.

Our producer drew up a four-night program, Marrakech medina, Agafay desert gala, Atlas day-out, La Mamounia close, with full F&B production, live music, and dedicated hostesses, inside a few days. The agency took the storyboard to its client, sold the relocation, and contracted the following week.

On the gala night, dinner was served on a long table in the Agafay, lit by hundreds of lanterns, with the high Atlas in silhouette behind. The client renewed for three years on the spot.

ScaleLarge incentive Lead time12 weeks · brief to ground Gala240m table · Agafay Renewal3 years · same week
Ch. 04 / The other four

Five crafts, one ground

N° 01

Itinerary Design

Tailor-mades, group routings, fly-and-drives. Day-by-day storyboards built around your brand's voice.

N° 02

Hotels & Riads

A deep book of hotels and riads, north to south. Negotiated rates, the right room at every one, including riads only ours.

N° 03

Ground Transport

Fleet of 84. Multilingual drivers, licensed guides, 4×4s for the dunes, coaches for groups.

N° 05

End-to-End Care

One named lead, 48-hour turnaround, live duty desk. The thread held from brief to debrief.

Send us
the brief.

A season, a region, a brand voice. Or all of it at once. We come back inside 48 hours with a first read on the project and an honest answer about whether we're the right ground for the work.

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