An incentive trip is not a sightseeing tour: it has to reward, surprise and create shared memories. Morocco suits it particularly well, with very different landscapes a few hours' drive from one another. Three formats come up again and again, each with its own strengths.
First format: the imperial city
Marrakech or Fes, with a riad or a large hotel as the base. Days mix guided visits, craft workshops and free time; evenings are spent in private palaces, on rooftop terraces, or at a fantasia show with its riders at full gallop. It is the simplest format to organise, ideal for a first incentive or a short stay.
Second format: the desert escape
One or two nights in a camp, usually after crossing the Atlas: sunset over the dunes, dinner under the stars, a camel ride at sunrise. It is the format people remember most, but it needs more logistics and a programme of at least three days.
Third format: the Atlantic coast
Essaouira and its light, or Taghazout for surfing: the ocean brings a more relaxed pace. Water activities, grilled fish at the harbour, walks along the ramparts. A good choice for a group that already knows Marrakech, or as an addition to a city stay.
How do you choose the right format?
- Length: three days are not enough to reach the desert without rushing.
- The profile of the group: age, fitness, appetite for adventure.
- The season: the desert and the coast do not share the same best months.
- The company's message: prestige, team spirit, pushing limits.
The best incentive is the one participants still talk about the following year.
